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Education & Academic Work

A background combining IT, communications, and digital marketing.

01

2021 - 2022

Master 2 · Second year of a French master’s program

Digital Strategy Expert

SUPDEWEB · MediaSchool · Paris 16e

View curriculum and takeaways

Core subjects

  • Digital strategy and e-commerce
  • Growth marketing and acquisition
  • CRM, data, and marketing automation
  • Project management and performance measurement

This final year strengthened my ability to build digital strategies, connect acquisition channels to CRM, and manage performance-driven projects.

Thesis: How can growth hacking accelerate Randstad Direct’s growth?

02

2020 - 2021

Master 1 · First year of a French master’s program

Digital Marketing

SUPDEWEB · MediaSchool · Paris 16e

View curriculum and takeaways

Core subjects

  • Brand strategy and digital communications
  • Acquisition and conversion
  • User experience and digital journeys
  • Analytics and project management

This year broadened my understanding of marketing and helped me better connect creative work, acquisition, and the customer experience, then apply those principles in a professional setting.

03

2019 - 2020

Licence professionnelle · French vocational bachelor’s degree

E-commerce & Digital Marketing

IUT de Montreuil · Paris 8 University

View curriculum and takeaways

Core subjects

  • E-commerce strategy
  • Organic and paid search
  • Relationship marketing and acquisition
  • Web analytics and project management

This year marked my specialization in digital marketing. I developed a more analytical approach to markets, acquisition channels, and conversion.

Graduated top of my class · Thesis on positioning Randstad Direct in digital staffing

04

2017 - 2019

BTS · French two-year vocational diploma

Communications

Fénelon Vaujours

View curriculum and takeaways

Core subjects

  • Communications strategy and project planning
  • Print and digital content production
  • Research, media, and audience analysis
  • Client relations and vendor coordination

The BTS program gave me a foundation in message development, campaign management, and coordination between clients, creative teams, and service providers.

05

2016 - 2017

BTS · First year completed

IT Services for Organizations

Lycée Voillaume · Aulnay-sous-Bois

View curriculum and takeaways

Core subjects

  • Algorithms and software development
  • Web and mobile applications
  • Databases
  • Systems, networks, and user support

Although I changed fields after one year, this program gave me a lasting technical foundation. It still helps me understand CRM integrations, data structures, and automation.

06

2015 - 2016

French Baccalauréat STMG · High school diploma

Human Resources & Communications

Lycée André Boulloche · Livry-Gargan

View curriculum and takeaways

Core subjects

  • Human resources and communications
  • Organizational management
  • Economics and law
  • Management studies

This specialization introduced me to organizational challenges, internal communications, and workplace motivation.

HR project: The legal framework of employment as a driver of motivation at Groupama

Academic Work

01

Master 2 thesis · 62 pages

How can growth hacking accelerate Randstad Direct’s growth?

Applied research combining the AARRR framework, prospecting automation, data enrichment, and multichannel journeys.

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02

Bachelor’s thesis · 80 pages

How can Randstad Direct position itself in digital staffing?

An analysis of the digital staffing market, competitive landscape, and Randstad’s assets, followed by recommendations for the offering, website, SEO, paid media, and B2B acquisition.

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03

Internship report · BTS Communications · 40 pages

Liberty Gift: graphic design and communications project coordination

Content and logo creation, social media management, data enrichment, and four client projects, from initial briefs to print approvals and delivery.

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04

Final-year high school project · HR

How does Groupama use the legal framework of employment to support motivation?

An HR assessment combining organizational analysis and an interview, covering working conditions, compensation, team cohesion, absenteeism, and opportunities for improvement.

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