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Professional Experience

My background in marketing, product, and CRM, with my key contributions.

01

Dec 2022 - Mar 2026

CRM · Lifecycle · Marketing automation

Skillup

Growth Marketing & CRM Manager

At Skillup, a B2B HR software company, my role evolved from generalist growth marketing to structuring the CRM and lead lifecycle. The core objective was to make the system more reliable for both marketing and sales teams.

Key contributions

  • Independently led the CRM migration from Pipedrive to HubSpot, then managed properties, rules, and workflows.
  • Designed the lead-to-opportunity lifecycle with Sales Operations: qualification, scoring, assignment, nurturing, and sales handoff.
  • Created multichannel, account-based marketing (ABM), and event campaigns, from segmentation through meeting and opportunity tracking.
  • Improved data quality and reporting to provide greater visibility into lead sources, status, and contribution to the pipeline.
50+ workflows: nurturing, onboarding & reactivation35,000+ contacts in the CRM data scope15,000+ companies in the CRM data scope
02

Aug 2019 - Nov 2022

Digital product · Acquisition · CRM

Groupe Randstad France

Product & Growth Manager · Randstad Direct

At Groupe Randstad France, I supported the development of Randstad Direct, a digital temporary staffing service for businesses and job seekers. The role combined positioning, digital customer journeys, acquisition, and CRM activation.

Key contributions

  • Analyzed the market and repositioned Randstad Direct to clarify its place in digital staffing.
  • Led B2B and B2C campaigns in collaboration with product, UX, business teams, and the branch network.
  • Launched prospecting campaigns for the On Demand, Gestion, and Desk business units, alongside B2C referral campaigns and activations for the Randstad Talents app.
  • Contributed to the Randstad Direct website redesign: coordinated digital marketing teams, analyzed the market, and performed cross-device acceptance testing to better serve businesses and job seekers.
  • Created sales brochures, offer presentations, and step-by-step guides to support customer and user journeys.
  • Built automation sequences and optimized web journeys to improve acquisition, activation, and conversion.
  • Equipped teams with prospecting tools and sequences so they could focus their time on high-value conversations.
B2B & B2C campaignsReferral & app activationCross-functional product and UX coordination
03

May - Dec 2018

Communications · Brand · E-commerce

Liberty Gift

Social Media & Brand Intern

At this B2B corporate gifting and promotional products company, I combined graphic design, social media management, and client project coordination, from the initial brief through production and delivery.

View contributions

Key contributions

  • Created approximately 30 flyers for Facebook, Instagram, and LinkedIn, and designed or updated more than 10 logos using Illustrator and Photoshop.
  • Developed branding mockups, personalized materials, and a gift card with a reply coupon, incorporating client feedback.
  • Coordinated projects: supplier product research, quotes, print proof approval, production follow-up, and quality checks upon receipt.
  • Managed social media, conducted phone prospecting and market research, and enriched a database with more than 180 companies.
Approximately 30 flyers10+ logos designed or updated180+ companies addedFrom brief to delivery
04

Feb 2018

Digital marketing · Content · Web experience

Alain Afflelou Groupe

Digital Marketing Intern

Within Afflelou’s digital team, I helped improve the online experience and product visibility. This assignment introduced me to the standards of a consumer brand operating across multiple channels.

View contributions

Key contributions

  • Performed cross-device acceptance testing on the Afflelou website and documented issues for resolution.
  • Wrote product descriptions focused on clarity and search engine optimization.
  • Produced a promotional video for Happyview.
Cross-device testingProduct SEOVideo production
05

Jul - Sep 2017 · Summer fixed-term contract

Digital projects · E-learning · UX

Saint-Gobain

E-learning Project Assistant

During a summer fixed-term contract at Saint-Gobain, I helped design and launch a massive open online course (MOOC), from defining the learning journey to acceptance testing.

View contributions

Key contributions

  • Created a MOOC, designed wireframes, and wrote functional specifications.
  • Performed acceptance testing, consolidated UX feedback, and supported the course launch.
MOOC designWireframes & specificationsAcceptance testing & UX
06

2017 · 8-week internship

IT · Deployment · Industrial environment

Saint-Gobain

IT Intern

An eight-week internship completed as part of my BTS in IT Services for Organizations, in an industrial environment.

View contributions

Key contributions

  • Deployed workstations, operating systems, and applications in an industrial environment.
Workstation deploymentSystems & applicationsIndustrial environment

EXPERTISE

Hands-on expertise with a view of the whole system.

01

CRM & lifecycle

Segmentation, scoring, lead assignment, nurturing, reactivation, and lifecycle governance.

02

Marketing automation

Reliable workflows, lead routing, and scalable recurring operations.

03

Marketing data

Auditing, cleansing, enriching, and turning data into actionable decisions.

04

Activation & ABM

Multichannel campaigns, events, testing, sales alignment, and performance measurement.

HubSpotSalesforceLinkedIn Sales NavigatorDatagmaDropcontactFullEnrichn8nMakeEvabootDatananasWaalaxyZapierAB TastyGoogle AnalyticsMiroKlaxoon

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